Business Mission Statement

The commercial that I produce for Q Tips will generate interest in the product by men. By using humor targeted at men, I plan to create a commercial that will cause men to want to purchase the product for themselves. The typical plan of attack for creating a commercial that appeals to men is to use sex appeal. These sexually charged ads generally claim that the product will somehow directly or indirectly cause women to flock to the male consumer. “Sex sells, and a lot of advertising uses it even for products or services that are not sexually-oriented” (Armstrong and Kotler 408). Using sex to sell products can sometimes be the best possible advertising method, other times; it is just simply the easier way to go about it. I do not plan to use the cliché that sex sells in my advertisement.