EOC Week 9: Three Great Mission Statements

One good mission statement written by one of my classmates was written by Raymond Otero. His mission statement was easy to follow and was certainly a “statement of the organization’s purpose—what it wants to accomplish in the larger environment” (Armstrong and Kotler 39). His mission statement was good because it wasn’t just something like ‘to sell air deodorizing products,” it had substance to it and was market oriented. Another good mission statement was written by Kayleigh Bloomfield. Her mission statement was specific and motivating; it addressed the specific demographic her advertizing would be targeting, and also that she would make sure that the brand would not be cheapened. “Mission statements should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace. Too often, mission statements are written for public relations purposes and lack specific, workable guidelines” (Armstrong and Kotler 40). Another good mission statement was written by Holly Burke. Her mission statement was concise and specific. Her mission statement focuses on creating growth in the company, but also in making the brand into a household name. “An organization exists to accomplish something, and this purpose should be clearly stated” (Armstrong and Kotler 39). Her mission statement clearly defines why the organization exists, and that is to create a brand that is universally used as a household necessity.