A new product that I think would not do well at all is a cell phone strap that straps your cell phone to your head. A large black Velcro strap attached to your cell phone wraps around your head to keep the phone against your head placed perfectly to where you can hear and speak into the phone without your hands. Besides the fact that the strap would be ugly and uncomfortable, the strap would also be obsolete; most people use blue-tooth hands-free devices for that purpose. Maybe if a cell phone strap product that was a little more discrete and comfortable came out years ago, before any Bluetooth hands free devices were available, it could have been successful; but in today’s market, it could not work. Another product that would inevitably fail would be a $1000 handbag that has no well known brand attached to it. People pay that kind of money for handbags not because the bag itself is worth that amount of money, but because the bag has the logo or name of an upscale brand like Louis Vuitton or Gucci on it. The value assigned to a brandless handbag is generally under $20. Even if the zippers were made out of gold, the bag would still be almost worthless as there would be absolutely no brand recognition and therefore no reference for assigning value. One more product that would definitely not work out would be cookie-dough flavored toothpaste. People brush their teeth to clean them; the goal of teeth-brushing is to end up with a clean and fresh feeling mouth. Using toothpaste flavored like cookie dough would completely defeat the purpose of brushing teeth and I am certain that it would be a huge flop.
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