Product

The product that I am marketing to men is Q-Tips. Everyone is familiar with the brand name, and a lot of us probably use the brand name Q-Tip interchangeably with the actual word for the item which is cotton swab. The product is a small paper stick with tightly wound cotton on either end and is typically purchased and used by women. The most common uses for the Q-Tip product include cleaning out the ears, applying ointments and creams, and cleaning dust from hard-to-reach places. Besides those uses, however, Q-Tips are known for being able to be used for so much more. “Consumers see products as complex bundles of benefits that satisfy their needs” (Armstrong and Kotler 211). Q-Tips are a great product because of the sheer number of things that they can be used for; one fairly inexpensive product satisfies so many different needs of the consumer. Q-Tips can be classified as a convenience product because they are “low priced, and marketers place them in many locations to make them readily available when customers need them” (Armstrong and Kotler 211). Q-Tips are a great product because they are perceived to be of a much higher quality than their competitors, they are available almost anywhere, and they have so many different uses.