For my final project, I am going to market Q-Tips to men. My plan is to create a commercial which emphasizes the many ways that the product can be used. To make the ad appeal to men, I am going to use male targeted humor. For instance, one idea I have so far is to have a series of shots with voice over; the first shot will be something like a man building a Lincoln-Log type house out of Q-Tips with voice-over reading "for the building man." The next clip can be two men using the Q-Tips like swords to sword fight with voice-over reading "for the fighting man." After maybe a few more joke uses, I will have some real uses. "For the hygienic man" will have a man cleaning his ears with the Q-Tips with fine print at the bottom saying not to insert it into your ear canal. Another real use could be "for the cleaning man" or something to that effect and a clip of a man using Q-Tips to clean his sports memorabilia or something that men typically collect and display that need frequent cleaning. To end the commercial I want to have some sort of slogan which I have not decided on yet; something that gets at the idea that there's a different use for each different man.
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