Promotion means “activities that communicate the merits of the product and persuade target customers to buy it” (Armstrong and Kotler 54). Promotion can include advertising, personal selling, sales promotion, and public relations. The advertisement that I am creating for Q-Tips is a promotion that emphasizes the many uses of the product and attempts to persuade the targeted group (men) to purchase it. Promotion is part of the marketing mix, “the marketing mix consists of everything the firm can do to influence the demand for its product” (Armstrong and Kotler 53). This particular promotion is aimed at getting men to go out and purchase a product that is typically purchased by women. The commercial will hopefully get men to laugh and start to think about using the product and going out to purchase it themselves. The ad is going to focus on the fact that Q-Tips can be used for many different things and that every man can find a use for the product.
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