Every year, commercials that air during the Super Bowl end up being just as talked about as the game it itself. This year, however, there didn’t seem to be any commercials that were truly worth the almost $3 million dollars it cost for a 30 second spot. The best commercial, in my opinion, was the Volkswagen Passat commercial with the little kid dressed up like Darth Vader. The commercial used the iconic Star Wars score that is instantly recognizable by almost all Americans. Using the Star Wars theme allowed everyone who knows Star Wars to be able to relate to the commercial, and in turn, relate to the product. The commercial also has no speaking in it, just the intense Star Wars music, which made the entire production seem very epic. The worst commercial that I saw during the Super Bowl, in my opinion, was the commercial for the Kia Optima. This commercial also did not have any speaking in it, but instead just had a musical score to accompany it. The Kia commercial’s goal, I think, was to make it look and feel like a movie; which it did. The only problem with their goal is that Kia makes inexpensive vehicles and the commercial was extremely high budget and included a lot of special effects; it just didn’t feel like it matched up right. The content of the commercial also didn’t seem very relevant to the product it was advertising. Besides these two commercials I just mentioned, there were of a slew of good, bad, and mediocre commercials all vying for the chance to be the next most talked about Super Bowl commercial.
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